Rossinavi
The Brief: Create a strategy focusing on sustainability for Rossinavi’s new NoLimits super yacht line. Focus on improving Rossinavi’s brand recognition and reputation through the NoLimits line.
The Solution: A campaign that acknowledges the inherently unsustainable nature of luxury goods and aims to minimize the damage. Through this campaign, Rossinavi will maintain the luxury that is integral to its target market while taking actionable steps to demonstrate its commitment to corporate social responsibility.
Course
Luxury for Sustainability
Università Cattolica del Sacro Cuore - Study Abroad
Year
2024
