Polaroid
The Brief: Inspire Polaroid’s target audience to embrace nostalgia as a source of comfort, inspiration, and connection. Encourage them to see Polaroid as a brand that celebrates the beauty of the past while also empowering them to create new memories in the present.
The Solution: The immediate physicality of a Polaroid makes it unique. Trapping the moment in an uneditable object allows one to return to that moment, that year, that generation time and time again. So many sure-to-be-nostalgic, significant moments defined 2024, and Polaroid will be the one to both document them now and revive them in a decade through this time 10-year capsule campaign.
Course
Advertising Creative
Year
2024
