Nissan Xterra

The Brief: Create a campaign for the return of the Nissan Xterra. It’s the same car, but with a new audience. Less of extreme adventurers and more of a general audience who enjoy spending time in the outdoors.

The Solution: What makes an adventure is that it never looks quite the same. Don’t fail to seize the day just because you might take a wrong turn. The Nissan Xterra is back and ready for any variation of your adventure.